PlayOJO, the prominent online casino brand under SkillOnNet, has introduced an exhilarating addition to its repertoire – the PlayOJO Live Casino Show. This innovative live roulette extravaganza debuted on Channel 5 in the UK on August 8th, offering viewers an immersive experience with a chance to engage with PlayOJO’s Live Roulette table and even see winners showcased on the screen. Let’s delve into the exciting details of this groundbreaking venture.
Hosted by the dynamic duo of Kellie Gnauk, celebrated star of West End musical “Bat out of Hell,” and David Butler, a prominent TV presenter for Paris St Germain FC, the PlayOJO Live Casino Show graces the late-night hours from 1 a.m. to 3 a.m. each night. This captivating program features a tapestry of vibrant PlayOJO content, bringing the thrill of the casino to the comfort of viewers’ homes.
Behind the scenes, the creation of the PlayOJO Live Casino Show was a harmonious effort. PlayOJO teamed up with London-based media agency All Response Media and Channel 5 to bring this project to life. A key collaborator in this venture was FruitSalad, a renowned French TV production company. This engaging live casino show follows hot on the heels of PlayOJO’s attention-grabbing ‘It’s Alive’ integrated marketing campaign, further aiming to shine a spotlight on PlayOJO’s live casino offerings.
PlayOJO’s success story dates back to its launch in 2017, driven in part by its innovative and memorable TV campaigns. The brand has since become a household name and is available in numerous jurisdictions worldwide. Among its many offerings, the live casino section stands out with a diverse array of table game variations and beloved gameshows like Crazy Time, Monopoly Live, and Mega Wheel.
Andrew Steddy, the Head of Global Product Marketing at PlayOJO, expressed that a key objective for this year was to elevate the prominence of PlayOJO’s Live Gameshow and Casino games. The early response to the show and the associated game has been highly promising, signaling the success of the endeavor. Steddy also extended gratitude to FruitSalad, Pragmatic Play, All Response Media, and Channel 5 for their instrumental roles in bringing the PlayOJO Live Casino Show to life.
PlayOJO Dominates EGR Operator Awards
With the introduction of the PlayOJO Live Casino Show, PlayOJO has once again demonstrated its commitment to providing exceptional entertainment and engaging experiences to its audience. This unique venture not only brings the thrill of live casino gaming to late-night TV but also showcases the brand’s innovative spirit and dedication to delivering top-notch content. As PlayOJO continues to captivate players and viewers alike, it solidifies its position as a leading player in the world of online gaming and entertainment.
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